The Root Awakening; The Story of PlantFinderPro
How the Idea for PlantFinderPro Originated?
Here is where the story of PlantFinderPro began. After planning and organizing a wedding, founder and owner of PlantFinderPro, Denise Carrozza (formally Senior) realized that most of the products and services for the big day were either bought or sourced online. The WeddingWire platform was where most of the products or services for the wedding had been sourced. From venues, to wedding planners, to cakes and even her dress, all of it, was either sourced or bought online.
As she sat relaxing on the island of St. Kitts on her honeymoon, reflecting on how the wedding went; it suddenly dawned on her, people now source services and make buying decisions differently than they had in the past, regardless of what they are buying or trying to source.
Connection web sites such as The Wedding Wire, or even more service orientated sites like Angies List or Home Advisor have realized connecting people to businesses satisfies this need for selecting products differently than they used to.
The newly Mrs. Carrozza was certain some industries were just not keeping up. One such industry is the one she ‘grew up in’ and loves, the horticultural and interiorscaping industry.
Denise had also saw forecasts that construction rates are said to grow between 8% and 12% in the top 14 U.S. cities from 2016 to 2018. New construction means potential for growth within the interiorscaping and horticultural industry for both existing plant customers and new plant prospects; so, the plan started to form!
Provide a service that fills the huge digital sourcing gap in the interiorscaping industry and at a time when more commercial property managers, facilities managers, interior designers, and the hospitality segments are going to be searching for them.
The idea of PlantFinderPro, a business which connects businesses seeking different types of plants, container design, holiday décor, and other horticultural services to the best interiorscaping professionals throughout North America, was born!
Passion Linked with Past Experience
Denise has been in the interiorscaping industry since graduating from college in the U.K almost 20 years ago. She has held almost every role in the industry from service technician, to sales consultant, to branch manager, and finally the U.S Director of Sales for the largest interiorscaper in the U.S. Over her years in the industry, Denise has traveled extensively in Europe, Dubai, and Asia gaining exposure to many different plant styles and planting methods, as well as many different styles and designs of plant pots and plant containers.
With a personal passion for interior design, she has been aware for many years of the lack of innovative styles of planters that are simply not available in the U.S. but are the norm in many European cities. For years, she would dream of bringing more design-lead planters to the interiorscaping community in the U.S. bridging another gap in the industry. Could this be another area PlantFinderPro could help drive the industry forward?
Not only was the lack of new plant pot design absent, but the ease and efficiency of being able to view sizing, finished and pricing, as well as online order placement was also missing. The planter designs she especially admired are designed and manufactured by Livingreen Design; the world’s largest designer and manufacturer of planters. However, they had no U.S channel to supply their ground-breaking planters.
The things Denise loves about the Livingreen Design products designs are the wide range of colors and textured finishes, interesting forms, and wide range of available sizes. Functionally, the planters are completely watertight, making them suitable for both indoor as well as outdoor plant use and are fully frost-proof.
These planters are all handcrafted from a specific formulation of fiberglass. The ease of viewing, selecting, and purchasing these containers is also something that she admired and exemplifies excellence in customer service.
So, Denise decided PlantFinderPro should become the sole U.S distributor of Livinggreen Design products and began setting up the buying and delivery channels needed to bring these designs to life in the U.S. The aim of PlantFinderPro was also now to make European-style, design-lead containers more accessible and easy to source in the U.S. She is branding the line The Couture Range; the designs can now be viewed and ordered online direct from the PlantFinderPro.com website.
Today PlantFinderPro (PFP) works in five service categories: live plant services, replica plant services, green walls, exterior plants, and holiday design to connects businesses seeking these services to members of the PFP Network. The PFP Network is compiled of the best industry professionals of each U.S city. It also brings a little European style to the U.S by making the Couture Range of planters available.
To learn more about PlantFinderPro, click here!